Collecting Honest Feedback with QR Codes and Short Lookup Codes

Collecting Honest Feedback with QR Codes and Short Lookup Codes

Getting real, honest feedback from customers can be tricky. People may feel uncomfortable sharing their thoughts in person, or they may forget once they leave. QR codes and short lookup codes offer a quick, anonymous way for customers to tell you what they think—right when it matters most.

How It Works

Place a QR code on a receipt, table tent, product packaging, or store signage. Customers scan it with their phone and are taken directly to a short online feedback form. For those who prefer not to scan, a short, easy-to-remember lookup code can be printed alongside the QR code. They simply enter this code on your website to reach the same form.

This dual option makes it easy for everyone to participate, whether they’re tech-savvy or prefer typing a short code instead of scanning.

Why Anonymity Encourages Honest Responses

When customers know their feedback is anonymous, they’re more likely to be open about what they liked and what could be improved. This can reveal issues that might not surface in face-to-face conversations, such as slow service, unclear pricing, or product concerns. It also gives you insight into what’s working well, so you can keep doing it.

Convenient for Customers

QR codes and short codes make feedback effortless. Customers can scan or type the code on the spot while the experience is fresh in their mind, or they can do it later when they have time. The form can be designed to take less than a minute to complete, removing barriers and increasing response rates.

Quick to Implement and Low-Cost

Setting up an anonymous feedback system with QR codes and short lookup codes doesn’t require expensive software. You can use simple online form tools and free QR code generators, printing the codes on existing materials. This keeps costs low while making a noticeable improvement in how you gather feedback.

Better Data for Smarter Decisions

Each feedback submission can be time-stamped and linked to a location, product, or service type—without collecting personal details. This helps you spot patterns and make informed decisions. For example, you might discover that certain times of day have slower service, or that a product is frequently praised for its quality.

Encouraging More Participation

You can increase participation by keeping the form short, using friendly language, and offering a small thank-you—like entry into a monthly prize draw. Make it clear that the feedback is anonymous, and explain how you use it to improve the customer experience. Transparency builds trust and makes customers more likely to share their thoughts.

Summary and How to Get Started

QR codes and short lookup codes make it easy for customers to share honest, anonymous feedback at their convenience. The process is simple, low-cost, and quick to set up, giving you valuable insights to improve your products, services, and customer experience. If you’d like help creating your own feedback forms, generating QR codes, and setting up short lookup codes, get in touch today—we’ll help you get everything running smoothly in no time.

Summary and how to get in touch

We can simply 'make this happen' for you! No worries, just ask us what and how you'd like it to work and we'll get this setup for you.

Contact POG Today and lets talk!